Bruce Fryer
CEO
“ProtoHIT is my chance to improve the health care system, providing software as a service that is a win for everyone involved – the healthcare provider, the employer, the payer and the patient.”
ProtoHIT is my fifth start-up and my second working with the University of New Mexico. I hold a B.S. from Iowa State University and an M.B.A. from the Kellstadt Graduate School of Business at DePaul University focused on Decision Support Systems.
After being a plant safety and quality engineer at US Gypsum, my life in high tech started in 1983 when I installed my first LAN at Baxter Healthcare. The next year I was building hospital decision support systems allowing them to understand the effectiveness (or not) of their operations. It was then I realized engineers were developing products which they thought were cool, but weren’t all that relevant to the actual users. I spent eight years working with companies like Compaq, Microsoft, IBM and Lotus to make sure they built products for our use at Baxter. Next was product management at Zenith Data Systems, delivering the first network appliance, which won a product-of-the-year award in five countries. Novell then asked me to move to Utah and help them with their high level product strategies. I did over $110M in deals over a few years, starting BEA systems, and interesting technology deals with Intel and others.
The next logical steps were start-ups, so for the last eleven years I have done several start-up companies ranging from secure Java-based email products to visioning software for automotive robots. During this period, I was in publications such as Time, Forbes, Business Week, ZDNet, Linux Journal and Managing Automation. I’ve also authored a book on email and co-authored a networking book.
Bruce also serves on the Clinical Decision Support task force under the Patient Safety and Quality Outcome Steering Committee of HIMSS. Previously he served on the Board of Directors for the Salt Lake Chapter of the American Red Cross.
Barry P. Chaiken, MD, MPH, FHIMSS
ProtoHIT CMIO
“Through the implementation of compelling healthcare IT solutions, you must transform the way health care is provided in this country. Not the president, not Congress, not clinicians – you. If you don’t do it, it will not happen. You must step forward and you must lead.”
Dr. Chaiken has over twenty years of experience in healthcare information technology, patient safety, clinical transformation, and public health. During his career, he worked with the National Institutes of Health, U.K.’s National Health Service, McKesson, and BearingPoint.
He has provided expertise in quality and patient safety to provider and payor organizations helping them use information technology to improve clinical and administrative activities. He has served as guest lecturer and consultant on topics including patient safety, clinician adoption of information technology, quality improvement and managed care. Barry also assisted hospitals and technology firms in the creation of medical software products and authoring of marketing communication materials. He worked closely with the National Board of Medical Examiners to develop board certification exams covering the field of health care quality management, managed care, workers compensation, and administrative occupational health
Barry is board certified in General Preventive Medicine and Public Health as well as Health Care Quality Management. He is currently Chief Medical Officer at DocsNetwork where he provides thought leadership and offers clients his expertise in clinical transformation and quality improvement. Barry serves as Chief Medical Officer of Imprivata, Chief Medical Informatics Officer at Symphony Corporation and on the Advisory Board of ProtoHIT and Phytel. He has delivered more than 50 CME lectures, and is currently on the editorial board of the Journal of Patient Safety and the journal of Patient Safety and Quality Healthcare. Barry writes a column on technology and quality for the journal Patient Safety and Quality Health Care.
Mary Schmidt
Market Development
“As a long-time product developer & marketer, the reason I’m excited about ProtoHIT is that it’s developed from the ground up, in a real work environment – unlike many products which are thought up in a lab or corporate HQ and then force fit into the market.”
I’ve worked in both very large tech companies and entrepreneurial ventures, developing and launching services and products nationally and globally. Prior to moving (back) to New Mexico, I was Director of Strategic Alliances for a technology services start-up, where I was responsible for negotiating and managing channel agreements with companies such as Hewlett-Packard, Cisco, and Verizon. I’ve been an independent consultant – off and on – for over 20 years, and worked with Bruce in his previous company.
One of my first consulting clients was a physician developing a hands-free device for the operating room. My clients over the years have included a wide range of technology companies, from two-man software start-ups to global corporations such as Mitel/Gandalf and Hewlett-Packard. I’ve worked with companies to do successful IPOs, craft licensing agreements with companies such as Microsoft, and design new approaches to saturated markets.
I’d like to leave the world a bit better than I found it, so I work with nonprofit clients such as Habitat for Humanity and volunteer in my community, having held board positions in the YWCA, AIBA (president, 2009), and the local chapter of NAWBO (National Association Women Business Owners) where I received the mentor award for two years and served as the Vice President of Corporate and Economic Development. Presently, I’m a president of the board of Duke City Civitan. My experience is the more you give, the more you get.
Jennifer Goyer, Senior Software Developer/User Advocate
“The thought of working on something that has such a positive impact on people who are suffering and also aims to decrease health care costs. I can’t think of anything more rewarding than that.”
I earned my BSBA from Bowling Green State University with an emphasis in Management Information Systems and then started my career at At&T. Over the course of the next eleven years I worked on many different mainframe based applications and finally entered the web-based application development world as part of AT&T’s Java based rapid development team creating web applications to support field-based personnel.
From 2003 until June of 2011 I was an independent consultant creating web based business software for multiple niche markets as well as websites and e-commerce applications.
Along the way a year long medical issue with one of my children opened my eyes to the benefits that could be gained from developing quality IT applications to support the health care industry. I am so excited to be a part of ProtoHIT’s team and can’t wait to see where we will be five years from now.